The exclusive drops platform for Shopify brands

Turn your best customers into a Members Only club.

Reward loyal customers with exclusive drops, early access, members-only perks, and direct SMS and email, all from your own store.

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🚀

Create a Drop

Launch an exclusive product release for your VIP customers.

Create Drop
Varsity Jacket — Ltd. 50
Fri · 10:00 AM · VIP Club
SCHEDULED
Founders Dinner
Jul 20 · 6:00 PM · Founders
SCHEDULED
Built for brands with real fans
Clothing BrandsBreweriesCoffee ShopsStreetwearMakers
How it works

From storefront to members club in minutes.

A Drop is a release reserved for your members: a limited run, a presale, an event invite, or a restock they get first. You choose who's in, and every Drop gets its own page plus an SMS and email to announce it.

1

Connect Shopify

Import your customers and products in seconds. Shopify stays the source of truth.

2

Build your members club

Organize customers into memberships like VIP, Founders, or Mug Club.

3

Launch your drops

Create a Drop and attach products from your store, or just a custom link.

4

Notify your members

Launch instantly by SMS and email. Every Drop gets its own branded landing page.

Why Members Only

More than email marketing.

Members Only helps brands create premium experiences for their most loyal customers: the releases, invitations, and perks that make people feel like insiders.

VIP Product ReleasesBrewery Mug ClubsFounders Collections Limited Merch DropsEvent AccessMember Presales
Features

Everything a drop needs.

Shopify native

Customers and products sync automatically, straight from Shopify. No CSVs, no duplicates.

Exclusive drops

Launch premium collections for selected members only. Unlimited, countdown, or view-once access.

Memberships

Create customer groups that get exclusive access. Make as many as you need.

SMS + email built in

Reach members instantly. No additional setup, no third-party messaging tools to wire up.

Branded landing pages

Every Drop generates a beautiful, mobile-first landing page designed for conversion.

Fast by design

Create Drop → choose membership → pick products → write message → launch. Under two minutes.

Membership access

How customers earn their way in.

Every membership has an access rule. Free memberships are live today, and more ways to join are on the way.

Free Memberships
🔒 Paid Memberships SOON
🔒 Purchase Required SOON
🔒 Shopify Tags SOON
🔒 Invite Only SOON
🔒 Application Required SOON
More access options are coming soon.
Pricing

Start free. Upgrade on your Shopify invoice.

Free
Perfect for getting started.
$0
forever · full 14-day trial included
  • 1 Shopify Store
  • Up to 250 Members
  • Unlimited Memberships
  • Unlimited Drops
  • SMS Included*
  • Email Included
  • Members Only Branding
Get Started
Growth
Designed for established brands.
$149
per month · billed through Shopify
  • Everything in Starter
  • Unlimited Members
  • Advanced Access Rules
  • Analytics
  • Team Accounts
Start Free Trial
*Fair-use SMS allowance on the Free plan. All paid plans are billed by Shopify and appear on your regular invoice. No separate card on file.
FAQ

Questions, answered.

What counts as a Drop?

Anything you release to a chosen group of members: a limited product run, a presale, a restock they get first, an event invitation, or a custom link to something off-Shopify. If your best customers should see it before (or instead of) everyone else, it's a Drop.

Does this replace Shopify?

No. Members Only works alongside Shopify and syncs your customers and products. Your store stays exactly as it is.

Do customers need another account?

No. Customers simply receive a Members Only Drop link by SMS or email. No logins, no apps.

Is SMS included?

Yes. SMS is built directly into Members Only. There's nothing extra to set up or connect.

How am I billed?

Through Shopify. Paid plans appear on your regular store invoice using the payment method you already have on file. There's no separate checkout, and you can cancel anytime from your Shopify admin.

Can I sell paid memberships?

Not yet. Paid Memberships (your customers paying you for access) are currently in development. That's a separate thing from your plan subscription, which Shopify bills.

Build a Members Only experience for your best customers.

Launch your drops. Reward loyalty. Grow your community.

Install on Shopify